Trip Reports

2011 International Dealer Expo

2011 Dealer Expo

2011 Dealer Expo - Indy
February 18 – 20, 2011

The 2011 Dealernews International Dealer Expo is the largest powersports business event in the world, bringing together dealers, distributors, aftermarket parts and accessory companies and original equipment manufacturers in one place at one time each year for an unprecedented $145 million shopping experience. The 2011 event will be reinvented from the ground, up to provide an even more valuable and efficient show experience for its customers, including an all new visual design and 11 segmented marketplaces on the show floor, an all in one trade show all, and more learning and entertainment opportunities centered around distinct product and lifestyle categories.

My favorite UTV at the show has to be Warn’s new Can-Am Commander 1000.  I have been following the build along on their Facebook page ( and couldn’t wait to see the finished product.


Can-Am Commander 1000 - Warn IndustriesCan-Am Commander 1000 - Warn IndustriesWarn Industries - Can-Am Commander 1000Warn Industries - Can-Am Commander 1000
Warn Industries

LSR - Kawasaki Teryx +5" Long Travel XTR-FLSR - Kawasaki Teryx +5" Long Travel XTR-FLSR - Kawasaki Teryx +5" Long Travel XTR-F
Lonestar Racing

Can-Am Commander 1000 - Warn IndustriesCan-Am xMR - Mud RacerCan-Am Commander 1000 - Warn Industries

Dealer Expo - BenncheDealer Expo - BenncheDealer Expo - Bennche

Polaris RANGER - SuperATV
Super ATV

Ride Tech

DWT Racing - Dealer ExpoDWT Racing - Dealer ExpoDWT Moapa on Sector BeadlockDWT Racing - Doonz sand tires

DWT Moapa Tire on Sector Three-Piece WheelsDWT Moapa on Sector Beadlock

GoPro - 3D Hero Helmet CamGoPro - 3D Hero Helmet Cam
GoPro – 3D Hero

Polaris RZR S
Moto Activ

John Deere Gator with Mattracks Tracks


John Deere Gator

Great Day

Turbo Polaris RANGER XP 800Turbo Polaris RANGER XP 800
Pro Charger

Elka Suspension Stage 5 ShocksElka Suspension Stage 5 Shocks
Elka Suspension

Polaris RANGER with Camoplast Tracks

Can-Am Commander 1000Blingstar Can-Am Commander 1000Blingstar Can-Am Commander 1000

Kawasaki TeryxKawasaki Teryx - AMA Dirt Track Series
AMA Dirt Track Series

2011 Polaris RZR S
DragonFire Racing

Polaris RZR XP with MCX-USA Turbo
MCX-USA Turbos

Kawasaki TeryxGBC MotorsportsGBC MotorsportsGBC Motorsports - SAFRS: Special Advanced Foam Run-Flat System
GBC Motorsports

SSV Works at the 2011 Dealer Expo
SSV Works

Polaris RZR with KFI PlowPolaris RZR with KFI Plow

Bad Boy Crew Cab
Bad Boy Inc.

Some of the pictures above are used with permission ofWarn Industries andDiscount Tire Direct.

ATV-UTV-Off-Road Marketplace

More than 25,000 square feet of dedicated exhibit space for ATVs, UTVs and Off-Road vehicles, accessories, parts, apparel, tools and more.

Cruiser Marketplace

This unique lifestyle segment hosts companies that produce vehicles, accessories, parts, apparel, tools and other products specific to the cruiser market.

Business Services Marketplace

Exclusive environment to present the business services dealers use and need.  This marketplace was designed specifically for Business and F & I Managers to shop for and purchase new systems that will help them runs their departments more efficiently.


GPS systems, audio components, lights and communications products are only a sampling of the high-tech items that will be found in the Electronics Marketplace.

Gear & Apparel Marketplace

Provides buyers with one stop shopping and “touch it, feel it, try it on” opportunities all weekend long.

Helmet Marketplace

Similar to the Gear & Apparel Marketplace in that buyers can see all the latest helmet innovations and offerings in one area of the show, and try it before they buy it.

International Marketplace

Foreign companies organized by country to make it easy for attendees to shop burgeoning international markets.

Parts & Maintenance Marketplace

The backbone of a service department, this marketplace hosts companies that provide the daily replacement parts your customers need to keep their bikes heading down the highway.

Racing & Performance Marketplace

Find companies that supply parts for racing bikes as well as those that produce high performance parts, accessories, apparel, etc. for the sport bike market.

Scooter Marketplace

More and more, scooters are being used for daily transportation in urban environments.  This marketplace has the latest models from scooter manufacturers. 

Tire & Wheel Marketplace

The place to find tires, wheels and accessories with over 30,000 square feet of the latest wheel designs and tire technology.

Tools & Equipment Marketplace

The domain for Service Managers and other Service and Repair personnel, featuring the latest in tools, diagnostic equipment, shop machinery and other equipment typically used in a dealership service department.

Vehicle Marketplace

Looking for a new line to carry? A price point product? Want to add something unique to your showroom floor? The Vehicle Marketplace is just what you’re looking for with manufacturers showcasing their new vehicle products.


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