Industry News

Rigid Industries selected to be official Lights for Roger Norman’s new SCORE International

Rigid joins King Shocks, Monster Energy on growing list of new SCORE sponsors

SAN DIEGO—Looking to find a way to help light his pathway to the future of desert racing, SCORE International’s Roger Norman has selected Arizona’s Rigid Industries as the official lighting company for the world’s foremost desert racing organization. Joining with another relatively new company in Rigid, Norman’s new SCORE continues to rapidly expand its base of sponsor partners heading into the 2013 SCORE Desert Series.
Since 2004, Rigid Industries of Mesa, Ariz., has emerged as an industry leader and originator of the most efficient LED lighting solutions. Leading the Rigid Elite Torture Team of prominent SCORE desert racers is three-time SCORE Trophy Truck season point champion B.J. Baldwin of Las Vegas.
The sponsorship agreement includes Rigid being the official lights of SCORE International as well as the other desert racing series Norman owns—the High Desert Racing Association and the new World Championship of Desert Racing bonus point program.
“SCORE will continue to strive to help evolve our sport of desert racing and with the technology of Rigid Industries LED lights, this exciting sponsorship is a major stepping stone in that process,” said Norman in making the announcement. “Rigid likes to refer to their racers as being on the ‘torture team’ that tests their products and now both SCORE and HDRA will add a new level of ‘torture’ to their research and development.”
In addition to three-time SCORE Trophy Truck season point champ Baldwin (2006, 2008 and 2012) other key SCORE racers and teams that are part of the Rigid Elite Torture Team are COPS Racing (John Langley, Morgan Langley and Zak Langley) Green Army (Justin Davis, Kyle LeDuc), Dan Chamlee, Steve Hengeveld and Brandon Walsh.
“Rigid Industries is honored to become the official lighting company for the future of desert racing with Roger Norman’s purchase of SCORE International and re-starting of HDRA,” commented Taylor Anderson, a partner in and Vice-President of Rigid Industries. “Sal Fish will be missed for all of the contributions he made to lay the foundation for this sport but we also know that Roger will launch desert racing into amazing new frontiers.”
Norman, 49, a two-time SCORE Trophy Truck race winner, acquired ownership of the world-renown SCORE International on Dec. 20, 2012 from Sal Fish, 73, the iconic godfather of desert racing who ran SCORE for 39 years.
As a hotel/casino owner in northern Nevada, business developer and a champion racer himself, Norman re-started the High Desert Racing Association, (HDRA) in 2011. HDRA was highly regarded when it was active originally in the 1980s and early 1990s.
In its 40th year as the world’s foremost desert racing organization in 2013, the three-race 2013 SCORE Desert Series, with all three massive special events held in Baja California, Mexico, will start with the 27th MasterCraft Safety Tecate SCORE San Felipe 250, to be held March 8-10 in San Felipe. After San Felipe, the SCORE Desert Series will move to Ensenada for the 45th Annual Tecate SCORE Baja 500, May 31-June 2. The season finale, also in Ensenada, will be the 46th Annual Tecate SCORE Baja 1000, the granddaddy of all desert races, Nov. 14-17.
The 2013 SCORE Desert Series will also be part of the quickly-evolving World Championship of Desert Racing, which will combine points accumulated in the three SCORE Baja races along with points earned from three of the four-race 2013 HDRA Series, all held in the United States. Both the SCORE and HDRA series will crown their own individual class and overall point champions as well with a bonus purse for those racers who qualify for the World Championship of Desert Racing points program to earn a desert racing World Champion title.
Starting with the upcoming 2013 SCORE Desert Series season opener, all advance SCORE racer registration is being process online through the SCORE website at Elise Norman is overseeing SCORE racer registration and she is being assisted by Jessica Armstrong, a new member of the SCORE staff. For questions, racers may contact Mrs. Norman at 775.690.2306 and Armstrong is available at 760.608.3919.
SCORE officials have announced that permanent numbers for all classes—cars, trucks, motorcycles and ATVs, will be available for the first time in SCORE history. This ground-breaking process is being implemented through racer registration for the 2013 season opener.
Rigid Industries pioneered the forward projecting, high intensity LED light bar. With two manufacturing facilities, one in Mesa, Arizona and the other in Gilbert Arizona, they are the industry leader in efficient LED lighting solutions while still maintaining class leading affordability as a domestic manufacturer. Their patented Hybrid and Specter optics systems combined with state of the art electronics and latest LED binning makes their LED lighting second to none. Rigid Industries patented technology allows their lights to project up to 40% greater LUX, while drawing less power than most competitors.
Tecate Beer is the title sponsor of the three SCORE Baja races, MasterCraft Safety is co-title sponsor of the MasterCraft Safety Tecate SCORE San Felipe 250 and sponsor of the MasterCraft Safety SCORE Rookie of the Year award.
Official Sponsors of the SCORE Desert Series are: Tecate Beer-Official Beer, BFGoodrich Tires-Official Tire, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, Rigid Industries-Official Lighting Company, Graham Watchmakers-Official Timekeeper, Sunoco Race Fuels-Official Race Fuel, Coca-Cola-Official Soft Drink, Slime-Official Tire Sealant, Symons Ambulance Company-Official Ambulance, Satellite Phone Rental Company, Volaris Airlines-Official Airline, Fox Car Rental-Official Rent-A-Car, Maxtrax-Official Vehicle Recovery Device, Azunia Tequila-Official Tequila, Instant Mexico Auto Insurance-Official Mexican Auto Insurance.
Additional SCORE Sponsors are – Baja California Sur Tourism, Proturismo Ensenada, Baja California Secretary of Tourism, COTUCO Mexicali/San Felipe, Blue C Advertising, PCI Race Radios, McKenzie’s Performance Products and Advanced Color Graphics.
For more information, visit the official website of the new SCORE Desert Series at

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