Industry News

Team High Lifter-Polaris Racing Brings Home Trophies, Adds New Rider

SHREVEPORT, LA — April, 2011 – Team High Lifter-Polaris Racing has come out fighting in 2011 with complete domination in the RUV class, taking two top podium spots and one third podium in the first races of the season. The first stop of the CMR Series at Southern Ridge ATV Park in Dozier, Alabama saw Brian Haughton dominate the RUV class as he rode to first place on a 2011 Polaris RANGER RZR XP 900. Haughton, who wears the #50 jersey, also piloted the same RANGER RZR XP 900 during the 2011 High Lifter ATV Mud Nationals, the Granddaddy of all mud racing events, held at Mud Creek Offroad Park in Jacksonville, Texas. The No. 50 jersey placed first in the RUV class of the Polaris Mudda-Cross and third in the RUV class in the Can-Am/BRP Mud Bog. Haughton drove a 2009 Polaris Sportsman 550 to an exciting third-place finish in the bogger class of the Polaris Mudda-Cross. This year marks Haughton’s second year on Team High Lifter-Polaris Racing.

In addition to the recent wins, Team High Lifter-Polaris Racing has added Josh Monroe to its ranks. Hailing from Wylie, Texas, Monroe will wear the #22 jersey. Team High Lifter-Polaris Racing – including Haughton and Wylie – will race in Canton, Texas on April 30.

About High Lifter Products

High Lifter Products, Inc. has been leading the industry in the development and marketing of unique, after-market accessories for UTVs and ATVs since 1996. Originally a one-man, hobby, High Lifter has since grown into a multi-million dollar corporation, operating a 27,700 square foot facility housing a retail showroom, warehouse, and performance shop. Based in Shreveport, Louisiana High Lifter has earned a reputation for product development and collaborations with several OEMs that greatly enhance utility and performance for customers in the ATV market.

High Lifter is well known within its niche market for the creation of the largest outdoor, mud-riding venue in the country. High Lifter plays host to tens of thousands of ATV riders from all over the globe each year at its annual Mud Nationals event in Jacksonville, Texas.

High Lifter fans and customers know where to go for the best information, products and value. A comprehensive product catalog can be found at the company website, where visitors can also get the latest information, browse photo galleries, and participate in High Lifter’s popular online forum.

About Polaris

With annual 2010 sales of $1.99 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs), the Polaris RANGER® Side x Sides, snowmobiles and Victory motorcycles for recreational and utility use and has recently introduced a new on-road electric powered neighborhood vehicle.

Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ORVs in the world. Victory motorcycles established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the cruiser and touring motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the Company is included in the S&P MidCap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime from the Polaris homepage at

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