Industry News

Provide Input about Your UTV or ATV to Aid in Design of Future Vehicles

Owners of Side-by-Side UTVs and ATVs are encouraged to provide their feedback on their vehicles by completing an online survey. Your input into the survey will aid in the design of future Side x Side UTV vehicles. You will also have a chance to win one of two $250 major retailer gift cards!

Clarity Research, a powersports research company, is conducting a national research study among Side x Side utility vehicle owners and ATV vehicle owners.

Questionnaire topics include:
• Description of currently owned vehicle
• Usage
• Transport
• Types of cargo carried
• Types of terrain ridden on
• Importance of and satisfaction with vehicle attributes
• Owner profile information

Qualified UTV or ATV owners can complete the 5 to 10 minute online questionnaire by clicking on the link below:

There will be absolutely no sales effort as a result of completing the questionnaire. The survey fielding is scheduled to be completed on October 31, 2009.

About Clarity Research LLC

Founded in 2003, Clarity Research LLC is a full service marketing research company with two offices—one in Brevard, NC and another in Rochester Hills, MI.

Clarity Research specializes in many kinds of product and market research studies using numerous data collection and analytical methods. Clarity partners with clients in three major industries: powersports, automotive, and consumer durables.

Clarity Research offers a wide range of quantitative research services from study design and execution through analysis and reporting. Our services are turn-key and the research services include: product development, new feature assessment, customer satisfaction, buyer behavior, events/sponsorships, quality/reliability, brand positioning and pricing.

Clarity Research is active in the research and powersports communities and a member of several associations including:

• American Marketing Association (AMA)
• American Association for Public Opinion Research (AAPOR)
• Motorcycle Industry Council (MIC)
• Specialty Equipment Market Association (SEMA)

Clarity Research is also a proud sponsor of UTV Weekly and other powersports sites.

For more information go to:

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