Industry News

Lucas Oil Off Road Expo Powered by General Tire Experiencing Record Growth

Outdoor exhibitor space sold out despite additional 30,000 sq ft. of expanded outdoor footprint for the 2011 event and Building 4 is near capacity

(INDIANAPOLIS) The Lucas Oil Off-Road Expo powered by General Tire is pleased to announce increased exhibitor booth space demand in 2011. The 13th Annual event will use more outdoor space than ever before in addition to the indoor areas in Buildings 4, 5 & 6 when the event takes place at the Pomona Fairplex in Pomona, CA Saturday & Sunday, October 8 & 9.
Comparisons to 2010 booth sales pacing show record growth for the 2011 event. Exhibitors are reserving booth space earlier than last year and the event has already signed over 50 new exhibitors as of the last report.
Increased demand for outdoor vendor display space in 2010 led event officials to acquire over 30,000 square feet of additional outdoor space from the Fairplex for this year’s event. “We are pleased to announce that outdoor space is already sold out for the 2011 event and indoor exhibitor space inside Building 4 is nearly sold out,” said Larry McQueary, Vice President of Sales for Family Events, the Indianapolis, IN based event production company that owns & operates Off Road Expo
New this year, event exhibitors will have access to VIP parking including an exhibitor / VIP exclusive entrance into the Fairplex via Gate 19 off McKinley Ave. This new addition will provide ease in entry & exit for exhibitors and VIPs.

The Lucas Oil Off Road Expo powered by General Tire will take place October 8 & 9, 2011 at the Pomona Fairplex. Advance discount tickets are available online at Tickets may also be purchased day of show at the Fairplex box office.
Event hours are Saturday, October 9th 9am – 6pm and Sunday, October 10th 9am – 5pm. More info including exhibitor rate card can be found at Follow us on Facebook at

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