Industry News

DragonFire Kicks Off 2017 Catalog At Sand Sports Super Show


Chandler, AZ September 14, 2016 — The new year officially starts with the Sand Sports Super Show for DragonFire. This year’s event has 300+ exhibitors packed into the Costa Mesa Fairgrounds for the 18th Annual Super Show, September 16-18, 2016. Not to be upstaged, DragonFire takes the wraps off its 2017 catalog this weekend as well as showcasing several project cars and bringing out Miss DragonFire and 3X Mint 400 winner and 2015 Best In The Desert UTV Pro Unlimited champ Lacrecia Beurrier to sign autographs… and don’t forget the swag!


“Our New Year’s resolution is to keep everyone happy and enjoying their UTV,” says DragonFire Sales & Marketing Manager Megan Dible. “Our goal is to continue to innovate and introduce exciting new products, without losing sight of what has gotten us to the industry leading position. You might be wheeling in an older RZR 800, ripping up the dunes in the latest Can-Am Turbo or a top pro winning the Mint 400… DragonFire has your UTV needs covered.” 


Something special planned for this year is DragonFire’s support of Lacrecia Buerrier’s breast cancer awareness efforts. Not only will her hot pink Unlimited Pro UTV Championship winning RZR be on display, but we are going to present five lucky winners with our 3″ pink harnesses. Miss DragonFire will draw the names on Sunday. Lacrecia is also raffling off a custom-painted replica helmet and matching pink MSR jersey to keep the #ThinkPink message top of your mind.


“Did we mention the swag,” asks Dible? “We will have our 2017 catalog hot off the presses, tote bags and the ever-popular DragonFire sunglasses. We would also like to encourage all attendees to enter the American Sand Association (ASA) raffle for a chance to win a Polaris RZR XP Turbo EPS powered by RideNow Powersports and DragonFire Racing.” All proceeds benefit the ASA and a winner will be chosen on Sunday, Sept. 18. Tickets are $20 each or six for $100 and can be purchased on-site at the event or in advance


Celebrate the Duner’s version of New Years with DragonFire at Booth #500 in The Hangar at the Orange County Fairgrounds in Costa Mesa, California this weekend. More info about the Sand Sports Show can be found





The American Sand Association’s mission is to Unite, Inform and Mobilize. We believe in responsible, environmentally balanced management for all public lands. The ASA cooperates with national, regional and local sand sport associations. Get more details



DragonFire shares your passion for the sport! Whether it is exploring the badlands, racing at the local track, hauling a bale of hay to the north 40 or taking the entire family to the dunes for a holiday weekend to make some memories, DragonFire is there! Not only does DragonFire pride itself on #MakingMemories, with the 2015 BITD Pro Unlimited title, another Heartland Classic win and three Mint 400s in the bank, we are also pretty darn good at #MakingChampions!

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