Industry News

Yamaha Holds Charity Auction At Dealer Meeting for Oklahoma Disaster Relief

Cypress, CA June 19, 2013 – Yamaha Motor Corp., U.S.A., recently raised $60,000 through generous donations from Yamaha dealers at a charity auction to benefit the Feed the Children Oklahoma Relief Fund.

Feed the Children is one of Yamaha Motor Corporation’s official corporate charities. Due to the recent tragic events in Oklahoma, Yamaha spurred its employees and dealer network to action at its national dealer meeting last week in Las Vegas. Racing memorabilia, including helmets, leathers, gloves, autographed racing bodywork, and more were all auctioned off to attending dealers. All of the money raised will go to the releif fund.

“Yamaha is proud to support the Feed the Children Oklahoma Relief Fund, and honored to work with such a great network of dealers who are ready and willing to help those in need,” commented Bob Starr, General Manager of National Communications for Yamaha Motor Corporation, U.S.A. “Yamaha dealers are huge racing fans, and they generously opened their wallets to bid on some very special memorabilia – all with a focus on helping provide relief to the victims of the terrible devastation that resulted from the tornadoes in Oklahoma.”

Yamaha has worked with Feed the Children for more than 10 years raising several hundred thousand dollars and feeding tens of thousands of children. Feed the Children is an international and nonprofit relief organization that delivers food, medicine, clothing and other necessities to individuals, children and families who lack those essentials.

For more information, please visit www.Yamaha-Motor.com, check out Yamaha’s Facebook page at Facebook.com/YamahaMotorUSA, and also follow us on Twitter @YamahaMotorUSA.

About Yamaha Motor Corp., U.S.A.

Yamaha Motor Corporation, U.S.A., (YMUS), is a leader in the motorsports market. The company’s ever-expanding product offerings include ATVs and Side-by-Side vehicle, motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States.

Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit www.yamaha-motor.com.


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