Industry News

The Golden Nugget Las Vegas Named Official Host Hotel for Legendary General Tire Mint 400

LAS VEGAS– The world-renowned General Tire Mint 400 has selected the Golden Nugget Las Vegas as the “Official Host Hotel” for the 2012 race. With over 270 pre-entries already counted, the top off-road teams in the world will compete in over twenty different classes of race vehicles at this year’s Mint 400, which will take place the week of March 21 and continue until March 25, 2012 in Las Vegas, Nevada.

Started in 1976, The Mint is steeped in American lore as thousands of racers in addition to celebrities from around the world have attempted to tame the brutal Nevada desert. Contingency or tech inspection takes place each year on Fremont Street in front of the casinos in historic, downtown Las Vegas. Contingency gives the fans a chance to see the race vehicles up close and personal, as well as check out a variety of off-road related products including merchandise from their favorite teams.The Golden Nugget Hotel
“The Golden Nugget was our first choice. It’s important for us to keep The Mint connected with its history on Fremont Street. I stay at the Golden Nugget every time I am in Las Vegas, the rooms are upscale as the hotel is newly remodeled, and the service is outstanding. The Rush tower feels like my second home, they have some of the best restaurants in the Fremont Area,” said Mint 400 CEO Matt Martelli.
“We are excited to have the General Tire Mint 400 here this year. We welcome the drivers, teams and fans and look forward to providing a great experience for all. The Golden Nugget and Downtown is a great fit for off-road racing and we hope to be the “Official Hotel” for the Mint 400 for years to come,” said Amy Chasey, Vice President of Marketing at Golden Nugget Hotel & Casino.
The Golden Nugget Hotel
Winner of the AAA Four Diamond Award consecutively since 1977, the Golden Nugget Las Vegas is the most luxurious resort on the Fremont Street Experience, and consistently receives critical acclaim for exceeding customer expectations. The Golden Nugget now offers more than 2,400 deluxe guestrooms and suites; a high-energy casino featuring the most popular slot and video poker machines, table games, race and sports book, and poker room; nightly entertainment with master impressionist and comedian Gordie Brown; world-class restaurants such as Grotto Italian Ristorante and Vic & Anthony’s Steakhouse; a luxury spa and salon; and The Tank, a year-round outdoor swimming pool complete with a 200,000-gallon, live shark aquarium and the new H20 poolside lounge. Since 2005, the Golden Nugget Las Vegas has made more than $180 million in upgrades, renovations and expansions under Landry’s Inc, introducing first-class accommodations, exquisite dining options and fun-filled entertainment venues. In late 2009, the Golden Nugget Las Vegas unveiled its newest addition, Rush Tower. This $150-million hotel tower added nearly 500 new guestrooms and suites to the property, brought Las Vegas it’s first Chart House Restaurant and introduced a beautiful new pool, the Hideout, as well as expanded the gaming.

Mint 400 Events at the Golden Nugget will include:
Monday, March 12 the Golden Nugget will host the 2012 Mint 400 press conference. Media are invited to the St. Andrews room on the conference level of the hotel at 10 a.m. Special guests will include former champions, competitors, B.J. Baldwin of Las Vegas, Miss Mint 400 of 2010and 2011. During the conference Matt Martelli will be making a very important announcement regarding sponsorships, television coverage, and prize money for the 2012 edition of the Mint 400.
Thursday, March 22 beginning at 8 p.m. the Golden Nugget will host the General Tire Mint 400 party at The Grand. The time trial qualifying results will be announced and the 2012 Miss Mint will be crowned during the event. General Tire will also host a VIP party from
9 p.m. – 12a.m. at Gold Diggers, which overlooks the iconic Fremont Street Experience.
The Golden Nugget caps off the weekend festivities on Sunday, March 25 at 11:30 a.m. with an awards banquet and champagne brunch at the Grand for all racers.
Driver registration and meetings will be held at the Plaza Hotel. Registration will be held Friday, March 23 from 9:30 a.m. – 5:30 p.m. on the second floor in the main ballroom. The mandatory drivers meeting will be also be held in the main ballroom on Friday, March 23 at 7:30 p.m.
The Plaza features newly remodeled rooms, fine dining, fitness center, gambling, entertainment and valet/trailer friendly self parking.

Supporting hotels include: Phone: Discount Code
Golden Nugget Hotel & Casino 800-634-3454 1EL1E3
Plaza Hotel & Casino 800-634-6575 MINT400
Four Queens Hotel & Casino 800-634-6045 MINT400
Fitzgeralds Casino 800-274-5825 GMINT12
Gold Spike Hotel & Casino 866-600-8600 MINT12
El Cortez Hotel & Casino 800-634-6703 BITD2012

About The General Tire Mint 400
Started in 1976, The General Tire Mint 400 is steeped in American lore, as thousands of racers, as well as celebrities from around the world, have attempted to tame the brutal Nevada desert. Known as “The Great American Off-Road Race,” The Mint 400 is an epic battle between some of the top off-road racers in the world in over twenty-two different classes of off-road vehicles. An entire week of events lead up the famed off-road race in and around Las Vegas, including a vehicle parade, drivers meet and greet, pit crew contest, crowning of Miss Mint, multiple parties, qualifying, and Contingency or Vehicle Tech inspection. You’re invited to come spectate, party, and race!

About Mad Media:
Mad Media ( is San Diego based marketing and creative agency offering professional print, web, and film production. They specialize in producing culturally relevant brand messaging using professional athletes, musicians, and artists. Mad Media focuses on sports and cultures that they are passionate about, including skateboarding, surfing, snowboarding, motocross, FMX, BMX, off-road racing, rally racing, Hip-Hop, Punk Rock and Mixed Martial Arts. Mad Media has produced over twenty major commercial and viral film projects this year for clients such as Subaru of America, DC Shoes, Monster Energy Drink, and Harley-Davidson. Mad Media has been executing immersive marketing campaigns since 1996.
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