Building on the Reputation of Innovation, Performance, and Value
Yorba Linda, California, November 21, 2023 –– A leading ATV & UTV aftermarket provider, High Lifter Tire & Wheel proudly announces its rebranding as High Lifter Tire and Wheel by STI. This strategic move reintegrates the STI name, renowned for over 60 years of combined experience and a legacy of innovation, performance, and value.
High Lifter Tire and Wheel by STI retains the same team of visionaries who have been steering the brand toward excellence—Craig Petersen, STI founder, Jamie Chisholm, general manager, and Colt Brinkerhoff, brand manager. This continuity ensures that the core values of innovation, performance, and value, associated with the STI name, remain intact and continue to propel High Lifter Tire and Wheel by STI to new heights.
“In rebranding as High Lifter Tire and Wheel by STI, we are blending the strength of two formidable names in the industry. The STI association reinforces our commitment to delivering quality and service that our customers have cherished over the years,” states Craig Petersen, founder of STI.
The fusion of High Lifter and STI brings together popular tire options like Roctane, Chicane, and X Comp, while introducing exciting new additions such as the Outlaw Max tires and HL21, HL22, and HL23 wheels. High Lifter Tire and Wheel by STI, distributed by Parts Unlimited, is poised to redefine the industry landscape with several groundbreaking product launches scheduled for early 2024.
About High Lifter Tire and Wheel by STI
With over three decades of experience pioneering innovation in the aftermarket off-road industry, High Lifter Products Inc. has grown from a one-man backyard endeavor to a thriving enterprise. Boasting 85 dedicated employees and headquartered in a state-of-the-art 52,000 square foot facility in Shreveport, Louisiana, High Lifter Products Inc. has become synonymous with innovation and quality in the development and manufacturing of off-road tires and wheels.
Once a strategic addition to High Lifter Products and now proudly rebranded as High Lifter Tire & Wheel by STI, the company takes a bold step into the future. Leveraging the collective expertise of the STI brand with over 60 years of combined experience, High Lifter Tire & Wheel by STI is a dynamic force in the ATV and UTV tire and wheel market. The dedicated team remains committed to pushing the boundaries of innovation, combining iconic brand elements, and delivering a comprehensive line of High Lifter-branded tire and wheel solutions that cater to diverse applications while maintaining a steadfast focus on providing unparalleled value to customers.
