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Fox Racing Shox set to unleash revolutionary new products at the 2011 SEMA Show

FOX Racing Shox is Redefining Ride Dynamics. Renowned the world over for leading the off-road industry in shock design and development, FOX is positioned to unleash several revolutionary new products at the 2011 SEMA Show. The FOX booth #34111 is located in the South Hall Upper Level in the Truck, SUV, and Off Road Hall. Be sure to pick up the all-new 2012 FOX Racing Shox Truck, SUV, and Off Road Race Catalog along with the new easy find application guides, all available at the booth. One-on-one appointments during the show can be prearranged by emailing or calling 619-768-1800.

New for 2012 and featured at the FOX booth and in the SEMA New Products Showcase are the all-new Performance Series shocks which boasts a starting retail price of $127.50. This all-new line-up delivers our race-dominating performance in an affordable, hassle-free, bolt-on package for all popular trucks and SUVs. They feature a one-piece, metal-impacted aluminum body that dissipates heat faster than conventional steel. Inside, an Internal Floating Piston (IFP) separates oil from a high-pressure nitrogen chamber. These new features provide an easy, bolt-on, application-specific performance package that will deliver a comfortable ride that is capable of handling the roughest road conditions.

FOX will also be displaying the new External Cooling System (ECS)—code-named “Cactus Cooler”— which is available for all new and existing bypass shocks. Without employing pumps or fans, it uses the normal motion of the shock piston as it cycles up and down to pump fluid through a fully adjustable bypass check valve, which then moves the fluid into a billet aluminum and stainless steel heat sink. Effectively dropping shock temperatures over 100 degrees, your shocks work faster and last longer, providing nonstop performance.

FOX redefines ride dynamics for ATVs, mountain bikes, motocross, off-road vehicles, snowmobiles, trucks, and UTVs. In 1974, Bob Fox redefined the world of motocross suspension with the FOX AirShox and for over three decades, FOX’s team of enthusiasts and professional athletes have been uniquely committed to redefining ride dynamics that improve your performance. Global Headquarters and manufacturing operations are located in Watsonville, CA, with its Offroad Division and manufacturing in Santee, CA, and a Midwest Service Center in Brainerd, MN. FOX distributes its products in more than 40 countries. 1.800.FOX.SHOX

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