Industry News

The Dawn of Luxury Off-Road: Introducing Upfit UTV

UpFit UTV

The off-road terrain is about to get a significant upgrade as Upfit UTV Inc., a proud member of the Fox Factory Holding Corp. family, announces the much-anticipated arrival of its luxury utility terrain vehicles (UTVs) to dealerships starting March 22nd. This collection represents the pinnacle of what modern engineering, combined with a keen eye for luxury, can achieve in the realm of UTVs.

Justin Smith, the visionary CEO and president of Upfit UTV, expressed his excitement about this launch, saying, “We’re turning dreams into reality. With our cutting-edge UTVs, designed for every adventure, we’re not just selling a ride; we’re offering unforgettable experiences, whether you’re off-roading, partying at a game, or lighting up a block party.”

Polaris RZR Pro R

UpFit UTV Baja Limited

Unparalleled Luxury Meets Unbeatable Performance

Upfit UTV is setting a new standard in the UTV industry, offering bespoke luxury vehicles that cater to the discerning tastes and demands of its clientele. These UTVs are not just vehicles; they are personalized statements of style, performance, and unparalleled quality, crafted to provide the ultimate off-road experience.

With a commitment to perfection, Upfit UTV’s lineup is developed with the best of technology and design, ensuring every ride is an adventure in comfort and style. This brand promises to change how people think about off-road driving, with vehicle options tailored for various terrains and uses.

Shock Therapy

UpFit UTV Baja Limited

State-of-the-Art Manufacturing and Innovative Features

Upfit UTV’s commitment to excellence is evident in its 120,000 sq. ft. facility in Phoenix, Arizona. This facility is where innovation meets craftsmanship, producing vehicles known for their quality and performance. Upfit UTV is taking luxury off-roading to the next level, drawing from Fox Factory’s vast experience in performance vehicle development.

The new line of UTVs will feature some of the most innovative technologies in the market, including clean air drop systems, Live Valve shock tuning, frameless doors, and more, all designed to deliver an unmatched off-road experience.

Polaris RZR Pro R

UpFit UTV Baja Limited

Redefining Vehicle Ownership

Owning an Upfit UTV vehicle comes with unparalleled benefits, including accessible financing options, an extensive service network, and quick turnaround times for custom upfits. Upfit UTV is not just about offering top-of-the-line vehicles; it’s about providing an ownership experience that is as premium as the vehicles themselves.

Stay Connected with Upfit UTV

For more details on these revolutionary vehicles or information on how to join the Upfit UTV dealer network, please visit our website or contact Skyler Howell, our National Sales Director, at showell@upfitutv.com . Keep up with the latest news and updates by following @UpfitUTV on Instagram, Facebook, YouTube and Twitter.

With Upfit UTV’s latest offerings, the off-road world is about to witness luxury and performance combined like never before. Get ready to elevate your off-roading adventures to levels of comfort and style you never thought possible.

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