McKinney, TX – December 1, 2023 – Michael Rickman is a lifetime off-road enthusiast who grew up racing dirt bikes. His career path led him to the automotive industry, where he spent the last 10 years in sales and finance. With his combined automotive and powersports backgrounds, he’s excited to bring new perspectives on growth strategies to Segway, where he’s been tasked with improving brand presence and customer satisfaction in Texas and Oklahoma. For Rickman, joining the Segway team means being part of a company that pushes boundaries. He looks forward to disrupting the market with elevated dealer and
consumer experiences.
Segway is excited to introduce a new video series, Behind the Brand, that will take you on a journey beyond the glossy advertisements and product labels, allowing you to peek into the heart and soul of Segway Powersports. When you delve into the brand’s inner workings, you gain insights into its values, culture, and the passionate individuals who drive its innovation. It’s a window into the brand’s DNA, where transparency and authenticity reign, inviting you to be a part of their journey.
“In a market where consumer behaviors are constantly evolving, the key to success is not just adapting to change, but immersing yourself in the culture that drives it. To truly understand and connect with your audience, you must embrace their values, desires, and aspirations,” said Gabriel Cruz, Marketing Director for Segway Powersports. “Giving people a glimpse Behind the Brand will continue to grow brand trust and create a path towards lasting relevance.”
ABOUT SEGWAY
Since 2012, Segway-Ninebot has been dedicated to leading the innovation of short-distance transportation and robotics. As a high-tech enterprise integrating R&D, manufacturing, sales, and service, Segway-Ninebot owns over 1,000 basic core patents in
global industries which have been applied to products in multiple areas including innovative mobility, robotics, and the powersports industry. A subsidiary of the Segway-Ninebot Group, Segway Powersports shares the Segway mission, to infuse technology into innovative products that “simplify the movement of people and objects” and adhere to the motto “Fear No Place.”
For more info on Segway Powersports, visit their website, www.segwaypowersports.us and follow them on social media @segwaypowersportsus.
