Industry News

HiPer Technology Joins GNCC Racing as Feature Level Sponsor

HiPer Technology Carbon Fiber Wheel

MORGANTOWN, W.Va.  – Racer Productions, producer of the AMSOIL Grand National Cross Country Series (GNCC) presented by Maxxis, an AMA National Championship is proud to announce a new partnership with HiPer Technology. HiPer will join the world’s most prestigious off-road racing organization as the newest feature level sponsor. 

“The GNCC series is the ultimate proving ground for ATV and UTV vehicles. Our HiPer Technology brand wheels are built with the same design, engineering, and passion we put into all our WELD wheels,” said Norm Young, President and CEO of WELD. “We’re looking forward to being an official sponsor and GNCC partner as we showcase our HiPer Technology wheels at all 13 events this year.”

The HiPer partnership with the GNCC series expands to the rider base where they will have on-site activation at every race, with both ATV and UTV products available. With the GNCC race courses being some of the most demanding and rigorous cross-country races in the world, the engineered HiPer products are known to stand the test. 

“We are so excited to start a new partnership with HiPer for the 2017 GNCC Racing season,” said GNCC Marketing Manager Nick Koester. “They have been a part of the off-road industry for years including supporting GNCC athletes, so to bring them on with the series is a perfect fit. We are looking forward to working with them at the events as they will be present and activating at each round.” 

In just 17 days, the 2017 AMSOIL GNCC Series kicks off with the VP Racing Fuels Big Buck GNCC in Union, South Carolina. For more information on the series, visit the official website at www.gnccracing.comor call (304) 284-0084. Join the conversation on the series Facebook page, follow us on Twitter and Instagram, and be sure to always hashtag #GNCC. 

About GNCC Racing

The AMSOIL Grand National Cross Country Series presented by Maxxis is America’s premier off-road racing series. Founded in 1975, the 13-round championship is produced exclusively by Racer Productions. Cross-country racing is one of the most physically demanding sports in the world. The grueling three-hour GNCC races lead as many as 2,400 riders through tracks ranging in length from eight to 12 miles. With varied terrain, including hills, woods, mud, dirt, rocks and motocross sections, GNCC events are tests of both survival and speed. The series draws talent from all over the U.S., Central America, South America, Europe, Japan, Australia and New Zealand. GNCC Racing is televised weekly on NBC Sports and For more information, please visit

About WELD

WELD, based in Kansas City, Missouri, is the technology and manufacturing leader in the performance wheel market. Since 1967, WELD is a pioneer in wheel engineering and manufactures the highest quality forged race wheels for dirt, oval and drag racing, along with wheels for performance street cars and trucks. Each WELD wheel is precision engineered for maximum performance on the street, off road and at the track. WELD brands include WELD Racing, CCW Forged Performance, WELD Racing XT, and HiPer Technology by WELD products. WELD is owned by the Cisneros Corporation. 

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