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Assault Industries Polaris GENERAL Build for the NORRA 1000

Four Seat Polaris GENERAL

The NORRA Mexican 1000 Rally is a 5-day peninsula run from Ensenada to San Jose Del Cabo. While it is technically a “race”, it is more of an adventure for most people.

Assault Industries decided that they wanted a new challenge, and thought the 2019 NORRA 1000 would be fun.  They took on an aggressive timeline to build a race car out of a Polaris GENERAL 4, in just a few months.

Polaris GENERAL 4

Build Sponsors for the Assault Industries Polaris GENERAL 4 Build

Polaris GENERAL 4 1000 EPS

About Assault Industries

Assault Industries was born from our passion for motorsports and off road racing. We have been in business manufacturing for the off-road, military, aerospace, medical, automobile, motorcycle and bike industry for over 30 years!

Working with OEM customers like Yamaha, Honda, and Harley Davidson has helped us work towards higher standards of quality, on time delivery and most of all, customer service. Based in Orange County, California, our state of the art facility is equipped for CNC machining, sheet metal fabrication, tube bending, welding, 3D laser scanning and reverse engineering.

To learn more about the cool products that Assault Industries makes for all UTVs, visit www.assaultind.com.


Beginning in 2010, the National Off Road Racing Association (NORRA) began promoting a rebirth of the NORRA Mexican 1000 rally. The unique off-road rally was co-created by promoter Mike Pearlman to consist of special stages (unlimited speed timed stages in the dirt) linked together by controlled speed liaison / transit sections (highway). The one-of-a-kind, once-a-year, five-day rally includes vintage off-road vehicles and motorcycles, as well as modern desert cars, pre-runner trucks, buggies, UTVs and bikes. 

Pearlman’s late father Ed and others established the first running of the NORRA Mexican 1000 off-road rally in November of 1967, which eventually became internationally recognized and evolved into the Baja 1000 in the mid-1970’s.  

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