{"id":2254,"date":"2010-12-08T14:20:00","date_gmt":"2010-12-08T14:20:00","guid":{"rendered":"https:\/\/utvguide.net\/?p=2254"},"modified":"2010-12-08T14:20:00","modified_gmt":"2010-12-08T14:20:00","slug":"neilsen-rating-reports-improved-figures-for-lucas-oil-off-road-on-cbs-sports","status":"publish","type":"post","link":"https:\/\/utvguide.net\/neilsen-rating-reports-improved-figures-for-lucas-oil-off-road-on-cbs-sports\/","title":{"rendered":"Neilsen Rating Reports Improved Figures for Lucas Oil Off Road on CBS Sports"},"content":{"rendered":"<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/3.bp.blogspot.com\/_DaP8gBNtWr4\/TP-ULbyH7rI\/AAAAAAAACSA\/MDLEjOj7j8E\/s1600\/LOORRS.jpg\" style=\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em;\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/3.bp.blogspot.com\/_DaP8gBNtWr4\/TP-ULbyH7rI\/AAAAAAAACSA\/MDLEjOj7j8E\/s1600\/LOORRS.jpg\" \/><\/a><\/div>\n<p>The most recent broadcast took place on Sunday 11\/28, 5:00-6:00pm  Est. and despite the time slot going up against prime time heavy weights  like &#8220;NFL on Fox&#8221; Lucas Oil Off Road Racing garnered an impressive  Nielsen Household Rating of 1.2%. This remarkable figure equates to  roughly 1.39 million TVs (approximately 2.78 million viewers) that were  tuned into the exciting sport of short course racing. A 70% increase  over any previous short course off road race ever.<\/p>\n<p>&#8220;Off Road  Racing makes for great live entertainment and an excellent TV product.&#8221;  stated Bob Patison, Executive Vice President of Lucas Oil Products.  &#8220;This report shows that short course off road racing appeals to a  diverse audience. We are still in the early stages and the maximum  potential is yet to be revealed. The ratings from the last airing  provides some proof that the sport has entered a growth curve.&#8221;<\/p>\n<p>&#8220;The  series is now wrapping up its second year,&#8221; explained Tony Vanillo,  Race Director of the Lucas Oil Off Road Racing operation. &#8220;We have  worked very hard to build a consistent series and create stability for  the sport. We are thrilled with the level of competition and the high  energy TV Programming that Lucas Oil Off Road Racing has created. Much  of the growth can be attributed to attracting new fans and bringing the  racing to a national audience.&#8221;<\/p>\n<p>&nbsp;<b>About the Lucas Oil Off Road  Racing Series:<\/b><br \/>The Lucas Oil Off Road Racing Series is the evolution of the long   standing support of short course racing by Forrest Lucas and Lucas Oil   Products. Steeped in the Midwest tradition of short course off road   racing infused with a West Coast influence, Lucas Oil Off Road Racing   brings intense four wheel door to door action to challenging, fan   friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course.   For more information please visit <a href=\"http:\/\/lucasoiloffroadracing.com\/\">LucasOilOffRoadRacing.com<\/a><\/p>\n<p>Follow us at: <a href=\"http:\/\/blog.utvguide.net\/\">UTVGuide.net Blog<\/a> or on <a href=\"http:\/\/www.facebook.com\/UTVGuide\">Facebook<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most recent broadcast took place on Sunday 11\/28, 5:00-6:00pm  Est. and despite the time slot going up against prime time heavy weights  like &#8220;NFL on Fox&#8221; Lucas Oil Off Road Racing garnered an impressive  Nielsen Household Rating of 1.2%. This remarkable figure equates to  roughly 1.39 million TVs (approximately 2.78 million viewers) that were  tuned into the exciting sport of short course racing. A 70% increase  over any previous short course off road race ever.&#8221;Off Road  Racing makes for great live entertainment and an excellent TV product.&#8221;  stated Bob Patison, Executive Vice President of Lucas Oil Products.  &#8220;This report shows that short course off road racing appeals to a  diverse audience. We are still in the early stages and the maximum  potential is yet to be revealed. The ratings from the last airing  provides some proof that the sport has entered a growth curve.&#8221;&#8221;The  series is now wrapping up its second year,&#8221; explained Tony Vanillo,  Race Director of the Lucas Oil Off Road Racing operation. &#8220;We have  worked very hard to build a consistent series and create stability for  the sport. We are thrilled with the level of competition and the high  energy TV Programming that Lucas Oil Off Road Racing has created. Much  of the growth can be attributed to attracting new fans and bringing the  racing to a national audience.&#8221;&nbsp;About the Lucas Oil Off Road  Racing Series:The Lucas Oil Off Road Racing Series is the evolution of the long   standing support of short course racing by Forrest Lucas and Lucas Oil   Products. Steeped in the Midwest tradition of short course off road   racing infused with a West Coast influence, Lucas Oil Off Road Racing   brings intense four wheel door to door action to challenging, fan   friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course.   For more information please visit LucasOilOffRoadRacing.comFollow us at: UTVGuide.net Blog or on Facebook<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Neilsen Rating Reports Improved Figures for Lucas Oil Off Road on CBS Sports - UTV Guide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/utvguide.net\/neilsen-rating-reports-improved-figures-for-lucas-oil-off-road-on-cbs-sports\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neilsen Rating Reports Improved Figures for Lucas Oil Off Road on CBS Sports - UTV Guide\" \/>\n<meta property=\"og:description\" content=\"The most recent broadcast took place on Sunday 11\/28, 5:00-6:00pm Est. and despite the time slot going up against prime time heavy weights like &quot;NFL on Fox&quot; Lucas Oil Off Road Racing garnered an impressive Nielsen Household Rating of 1.2%. This remarkable figure equates to roughly 1.39 million TVs (approximately 2.78 million viewers) that were tuned into the exciting sport of short course racing. A 70% increase over any previous short course off road race ever.&quot;Off Road Racing makes for great live entertainment and an excellent TV product.&quot; stated Bob Patison, Executive Vice President of Lucas Oil Products. &quot;This report shows that short course off road racing appeals to a diverse audience. We are still in the early stages and the maximum potential is yet to be revealed. The ratings from the last airing provides some proof that the sport has entered a growth curve.&quot;&quot;The series is now wrapping up its second year,&quot; explained Tony Vanillo, Race Director of the Lucas Oil Off Road Racing operation. &quot;We have worked very hard to build a consistent series and create stability for the sport. We are thrilled with the level of competition and the high energy TV Programming that Lucas Oil Off Road Racing has created. Much of the growth can be attributed to attracting new fans and bringing the racing to a national audience.&quot;&nbsp;About the Lucas Oil Off Road Racing Series:The Lucas Oil Off Road Racing Series is the evolution of the long  standing support of short course racing by Forrest Lucas and Lucas Oil  Products. Steeped in the Midwest tradition of short course off road  racing infused with a West Coast influence, Lucas Oil Off Road Racing  brings intense four wheel door to door action to challenging, fan  friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course.  For more information please visit LucasOilOffRoadRacing.comFollow us at: UTVGuide.net Blog or on Facebook\" \/>\n<meta property=\"og:url\" content=\"https:\/\/utvguide.net\/neilsen-rating-reports-improved-figures-for-lucas-oil-off-road-on-cbs-sports\/\" \/>\n<meta property=\"og:site_name\" content=\"UTV Guide\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/utvguide\" \/>\n<meta property=\"article:author\" content=\"UTVGuide\" \/>\n<meta property=\"article:published_time\" content=\"2010-12-08T14:20:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/3.bp.blogspot.com\/_DaP8gBNtWr4\/TP-ULbyH7rI\/AAAAAAAACSA\/MDLEjOj7j8E\/s1600\/LOORRS.jpg\" \/>\n<meta name=\"author\" content=\"Jon Crowley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Utvguide\" \/>\n<meta name=\"twitter:site\" content=\"@Utvguide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jon Crowley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/utvguide.net\/neilsen-rating-reports-improved-figures-for-lucas-oil-off-road-on-cbs-sports\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/utvguide.net\/neilsen-rating-reports-improved-figures-for-lucas-oil-off-road-on-cbs-sports\/\"},\"author\":{\"name\":\"Jon Crowley\",\"@id\":\"https:\/\/utvguide.net\/#\/schema\/person\/9fa020754fb3f3e04f998489ec38f6fd\"},\"headline\":\"Neilsen Rating Reports Improved Figures for Lucas Oil Off Road on CBS Sports\",\"datePublished\":\"2010-12-08T14:20:00+00:00\",\"dateModified\":\"2010-12-08T14:20:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/utvguide.net\/neilsen-rating-reports-improved-figures-for-lucas-oil-off-road-on-cbs-sports\/\"},\"wordCount\":330,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/utvguide.net\/#organization\"},\"image\":{\"@id\":\"https:\/\/utvguide.net\/neilsen-rating-reports-improved-figures-for-lucas-oil-off-road-on-cbs-sports\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/3.bp.blogspot.com\/_DaP8gBNtWr4\/TP-ULbyH7rI\/AAAAAAAACSA\/MDLEjOj7j8E\/s1600\/LOORRS.jpg\",\"articleSection\":[\"Industry News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/utvguide.net\/neilsen-rating-reports-improved-figures-for-lucas-oil-off-road-on-cbs-sports\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/utvguide.net\/neilsen-rating-reports-improved-figures-for-lucas-oil-off-road-on-cbs-sports\/\",\"url\":\"https:\/\/utvguide.net\/neilsen-rating-reports-improved-figures-for-lucas-oil-off-road-on-cbs-sports\/\",\"name\":\"Neilsen Rating Reports Improved Figures for Lucas Oil Off Road on CBS Sports - 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This remarkable figure equates to roughly 1.39 million TVs (approximately 2.78 million viewers) that were tuned into the exciting sport of short course racing. A 70% increase over any previous short course off road race ever.\"Off Road Racing makes for great live entertainment and an excellent TV product.\" stated Bob Patison, Executive Vice President of Lucas Oil Products. \"This report shows that short course off road racing appeals to a diverse audience. We are still in the early stages and the maximum potential is yet to be revealed. The ratings from the last airing provides some proof that the sport has entered a growth curve.\"\"The series is now wrapping up its second year,\" explained Tony Vanillo, Race Director of the Lucas Oil Off Road Racing operation. \"We have worked very hard to build a consistent series and create stability for the sport. We are thrilled with the level of competition and the high energy TV Programming that Lucas Oil Off Road Racing has created. Much of the growth can be attributed to attracting new fans and bringing the racing to a national audience.\"&nbsp;About the Lucas Oil Off Road Racing Series:The Lucas Oil Off Road Racing Series is the evolution of the long  standing support of short course racing by Forrest Lucas and Lucas Oil  Products. Steeped in the Midwest tradition of short course off road  racing infused with a West Coast influence, Lucas Oil Off Road Racing  brings intense four wheel door to door action to challenging, fan  friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course.  For more information please visit LucasOilOffRoadRacing.comFollow us at: UTVGuide.net Blog or on Facebook","og_url":"https:\/\/utvguide.net\/neilsen-rating-reports-improved-figures-for-lucas-oil-off-road-on-cbs-sports\/","og_site_name":"UTV Guide","article_publisher":"https:\/\/www.facebook.com\/utvguide","article_author":"UTVGuide","article_published_time":"2010-12-08T14:20:00+00:00","og_image":[{"url":"http:\/\/3.bp.blogspot.com\/_DaP8gBNtWr4\/TP-ULbyH7rI\/AAAAAAAACSA\/MDLEjOj7j8E\/s1600\/LOORRS.jpg"}],"author":"Jon Crowley","twitter_card":"summary_large_image","twitter_creator":"@Utvguide","twitter_site":"@Utvguide","twitter_misc":{"Written by":"Jon Crowley","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/utvguide.net\/neilsen-rating-reports-improved-figures-for-lucas-oil-off-road-on-cbs-sports\/#article","isPartOf":{"@id":"https:\/\/utvguide.net\/neilsen-rating-reports-improved-figures-for-lucas-oil-off-road-on-cbs-sports\/"},"author":{"name":"Jon Crowley","@id":"https:\/\/utvguide.net\/#\/schema\/person\/9fa020754fb3f3e04f998489ec38f6fd"},"headline":"Neilsen Rating Reports Improved Figures for Lucas Oil Off Road on CBS Sports","datePublished":"2010-12-08T14:20:00+00:00","dateModified":"2010-12-08T14:20:00+00:00","mainEntityOfPage":{"@id":"https:\/\/utvguide.net\/neilsen-rating-reports-improved-figures-for-lucas-oil-off-road-on-cbs-sports\/"},"wordCount":330,"commentCount":0,"publisher":{"@id":"https:\/\/utvguide.net\/#organization"},"image":{"@id":"https:\/\/utvguide.net\/neilsen-rating-reports-improved-figures-for-lucas-oil-off-road-on-cbs-sports\/#primaryimage"},"thumbnailUrl":"http:\/\/3.bp.blogspot.com\/_DaP8gBNtWr4\/TP-ULbyH7rI\/AAAAAAAACSA\/MDLEjOj7j8E\/s1600\/LOORRS.jpg","articleSection":["Industry News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/utvguide.net\/neilsen-rating-reports-improved-figures-for-lucas-oil-off-road-on-cbs-sports\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/utvguide.net\/neilsen-rating-reports-improved-figures-for-lucas-oil-off-road-on-cbs-sports\/","url":"https:\/\/utvguide.net\/neilsen-rating-reports-improved-figures-for-lucas-oil-off-road-on-cbs-sports\/","name":"Neilsen Rating Reports Improved Figures for Lucas Oil Off Road on CBS Sports - 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