The 2017 SEMA Show gave us plenty to explore, from UTV tires and beadlock wheels to portal lifts and custom side-by-side builds. UTV products had become a bigger part of the show, so we took another “quick” walk through the displays to see what stood out.
Here is a look back at the products and builds we spotted in Las Vegas. Product descriptions reflect the 2017 show and launch announcements.
UTV Products at the 2017 SEMA Show
HiPer Zer0 Beadlock Wheel
HiPer Technology displayed its Zer0 race wheel, designed for demanding off-road use. The 15-inch wheel used a 6+0 offset and a billet beadlock ring.
Read more: HiPer Zer0 race wheel details.
Rugged Radios 100-Watt VHF Radio
Rugged Radios brought the RM100-V, a compact 100-watt VHF mobile radio. At launch, the company advertised range up to 50 miles, depending on terrain and line of sight.
Read more: Rugged Radios RM100-V launch coverage.
SuperATV Gen 2 GDP Portal Gear Lift
SuperATV showed its Gen 2 6-inch GDP Portal Gear Lift. The display highlighted another way to build a taller UTV for mud and rough terrain.
Read more: Original SuperATV Gen 2 portal announcement.
2018 Textron Off Road Havoc X
Textron Off Road introduced the 2018 Havoc X sport/utility side-by-side. It brought a complete vehicle to a show floor filled with aftermarket parts and custom builds.
Read more: 2018 Textron Off Road Havoc X.
GBC Kanati Terra Master Tire
The GBC Kanati Terra Master stood out with an asymmetrical, non-directional tread pattern. It offered a different approach to UTV tire design among the products on display.
Read more: GBC Kanati Terra Master launch details.
Pro Eagle Off-Road Jack
Pro Eagle displayed an off-road jack with large wheels and solid axles for easier movement on uneven ground. In addition, an 8-inch extension provided extra reach for vehicles such as UTVs.
Walker Evans Racing Strike E-Clik Shock
The Walker Evans Racing Strike E-Clik shock offered a look at electronic shock control. At the time, the plan called for Jeep and snowmobile applications first, with UTV applications to follow.
KC HiLiTES M-RACK
KC HiLiTES showed its M-RACK loaded with LED lights. Although our focus was UTVs, this roof rack and lighting display also caught our eye.
Read more: KC HiLiTES M-RACK announcement.
MRT ROCKY Tire
Moto Race Tire displayed its 33×10.50R16 ROCKY tire. For rock-crawling enthusiasts, this was another tire worth a closer look on the SEMA floor.
Maxxis Roxxzilla Tire
Maxxis featured a larger size of its Roxxzilla UTV tire. Along with the MRT display, it gave rock crawlers more to check out during our walk through the show.
Custom UTV Builds at the 2017 SEMA Show
SSV Works and KICKER Polaris GENERAL 4
SSV Works and KICKER turned a Polaris GENERAL 4 into a rolling sound system. With 21 speakers and more than 3,000 watts, this build took UTV audio to another level.
Read more: KICKER and SSV Works alliance announcement.
Cognito Motorsports Polaris RZR XP Turbo DYNAMIX
Cognito Motorsports brought a clean Polaris RZR XP Turbo DYNAMIX Edition build. It featured Cognito long-travel suspension, a cage, doors, radius links, a radius link plate and bumpers. KC HiLiTES LEDs, Simpson seats and ITP UltraCross tires on Method beadlock wheels completed the package.
Read more: Polaris DYNAMIX Active Suspension.
See more from Cognito Motorsports.
SuperATV After Shock Recovery RANGER
SuperATV’s After Shock converted a Polaris RANGER into an off-road tow truck. Dubbed the Low Talent Recovery Unit, it paired a creative recovery theme with an array of SuperATV parts.
Read more: SuperATV After Shock build spotlight.
Rugged Radios Rugged GENERAL
Meanwhile, Rugged Radios brought its Willys-inspired Polaris GENERAL. The custom body gave the familiar side-by-side a look that drew attention on the show floor.
Read more: Rugged Radios Rugged GENERAL build.
Scanlon Motorsports Group RZR XP4 Turbo
The RIGID display featured a Scanlon Motorsports Group Polaris RZR XP4 Turbo. This race-focused build added another side of the UTV scene to the show.
Read more: Scanlon Motorsports Group RIGID/Rockstar racing program.
Project Lethal Strike Can-Am Maverick X3
Project Lethal Strike displayed a clean Can-Am Maverick X3 in the Prismatic Powders booth. The build added another standout custom UTV to our show highlights.
Monsters of the South
Finally, Monsters of the South brought the mud scene to Las Vegas. Our Instagram clip captured the group rolling out of SEMA.
2017 SEMA Show Photo Gallery
Browse the original gallery for more products, vehicles and details from the show floor.
About the SEMA Show
The Specialty Equipment Market Association produces the SEMA Show, a trade event for the automotive specialty equipment industry. Our visit highlighted the growing variety of UTV products alongside the cars, trucks and SUVs.
For event information, visit the official SEMA Show website. For more side-by-side inspiration, explore our UTV build projects and UTV product coverage.
