McKinney, TX – Thomas Baker has worked in the powersports industry since 2007 after serving in the Marine Corps. After joining the industry, Baker became well-versed in nearly every aspect of dealership operations, from sweeping floors to operations management. As Parts and Accessories Manager for Segway Powersports, he’s been tasked with assisting dealers in expanding their parts and accessories departments by providing the tools, education, and product needed to maximize opportunities. With aggressive styling and exceptional build quality, Thomas Baker is thrilled to represent the Segway brand while applying his experience and drive to shake up the industry.
In 2019, Segway embarked on a new journey by entering the powersports industry with the introduction of the Villain sport side-by-side and the UT10 utility vehicle. This venture allows Segway to engage with enthusiasts who seek the thrill of off-road adventures. It also involves connecting with a diverse customer base and staying updated on trends in technology and off-road
design.
In “Beyond the Brand,” Segway invites you to explore beyond glossy advertisements and product labels, offering a glimpse into the heart and soul of Segway Powersports. By delving into the brand’s inner workings, you gain insights into its values, culture, and the passionate individuals driving its innovation. This exploration serves as a window into the brand’s DNA, where transparency and authenticity are paramount, welcoming you to join their journey.
Gabriel Cruz, marketing director for Segway Powersports, emphasizes, “In a market where consumer behaviors are constantly evolving, the key to success is not just adapting to change but immersing yourself in the culture that drives it. To truly understand and connect with your audience, you must embrace their values, desires, and aspirations. Providing people with a glimpse ‘Beyond the Brand’ will help grow brand trust and pave the way for lasting relevance.”
For more information about Segway and its expanding list of consumer products, visit SegwayPowersports.us or follow them on social media at @segwaypowersportsus. New dealer inquiries are always welcome.
About Segway
Since 2012, Segway-Ninebot has been dedicated to leading the innovation of short-distance transportation and robotics. As a high-tech enterprise integrating R&D, manufacturing, sales, and service, Segway-Ninebot owns over 1,000 basic core patents in global industries, which have been applied to products in multiple areas, including innovative mobility, robotics, and the powersports industry. A subsidiary of the Segway-Ninebot Group, Segway Powersports shares the Segway mission to infuse technology into innovative products that “simplify the movement of people and objects” and adhere to the motto “Fear No Place.”
