Valcourt, Quebec, April 21, 2025 – Can-Am, an iconic brand of BRP Inc. (TSX:DOO; NASDAQ:DOOO) today announced its new 2025 Utility Demo Experience tour. For the first time, Can-Am is hitting the road with a demo tour focused exclusively on its hardworking Defender and Outlander models. This 10-stop tour invites riders around North America to put the vehicles to the test on the trail and in real-world work environments.
Each stop of the tour will be led by Can-Am product experts, offering attendees in-depth insight into the industry-leading features and unique benefits of each model. Throughout the 45-minute demo ride, participants will put the vehicles through their paces, experiencing the performance, durability and versatility of the Defender and Outlander models firsthand. The events will also feature games, prizes, food and exclusive event-only rebates of up to $1000 on select side-by-sides and all-terrain vehicles. To find a stop near you and reserve your spot, visit the Can-Am Utility Demo Experience site.
In addition to the Utility Demo Experience tour, Can-Am will also be present at several major industry vents, including agriculture expos and the iconic Professional Bull Riders (PBR) World Finals. Five of the six events will include the all-new Can-Am utility demo track, where attendees can test the Defender and Outlander models in real-world conditions.
2025 Can-Am Utility Event Schedule
- PBR UTB World Finals – Arlington, TX – May 8-18
- Wisconsin Farm Technology Days – Bear Creek, WI – Aug 5-7 *
- Half Century of Progress Show – Rantoul, IL – Aug 21-24 *
- Farm Progress Show – Decatur, IL – Aug 26-28 *
- Farm Science Review – London, OH – Sep 16-18 *
- Sunbelt Ag Expo – Moultrie, GA – Oct 14-16 *
* Defender and Outlander demo experience available
This new tour showcases Can-Am’s commitment to hardworking customers by bringing real-world demo experiences directly to the communities that rely on their vehicles every day. To learn more about upcoming events and the full lineup of Can-Am Off-Road vehicles, visit Can-am.brp.com.
About BRP
BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons,
Can-Am on and off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its lines of products with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Committed to growing responsibly, BRP is developing electric models for its existing product lines. Headquartered in Quebec, Canada, BRP had annual sales of CA$7.8 billion from over 130 countries and employed approximately 16,500 driven, resourceful people as of January 31, 2025.
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Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.
